Hello loyal followers and new friends! This is our final official blog post (for now) before District of Procrastination goes through a major transition.
As you may or may not have noticed, we created District of Procrastination as a project for our Digital Marketing class, but the blog really evolved to be an outlet for creativity, and a way to express our admiration for a city we’ve spent the last four years in. District of Procrastination has been as much of a mind-vacation for us and we hope it has been for you.
On a practical level, here are the most important lessons we learned about running a blog:
1) A balance between frequency and fresh content:
We’ve tried to provide you with a consistent stream of new and interesting content, covering all of your procrastination needs. However, we also realized the importance of bringing back older content, for those of you who may have missed it the first time, and also to reinforce our brand. For anyone looking to create a blog, don’t forget to bring back the good ol’days now and then to remind your readers who you are (and all of the good ideas you had in the beginning).
2) Getting your content shared is more challenging than you’d think.
Something that has really help the publicity of our blog was getting re-posted/re-tweeted on social media by accounts that we’ve mentioned in posts. If you’re looking to increase the awareness of your blog, this is a really crucial component. However, getting shared is WAY more challenging than you’d think. Nonetheless, don’t give up! Try tagging other pages with a large audience, but also trying to increase their visibility (similarly to you).
3) Prepare for the burnout
Ironically, you’d be surprised how often you’d want to procrastinate from writing a procrastination blog. Blogging is so much easier when you have the initial burst of excitement and ideas! So, take advantage of this. Write down all of your ideas, and save them for a later date to keep you blog’s momentum up even when you personally slow down.
If anyone is looking to create their own blog, feel free to reach out to us in the comments below or on our social media pages!
Most importantly, we want to thank our readers for sticking with us and supporting our procrasti-dreams! YOU are the real MVPs.
What does the future hold for District of Procrastination? Stay tuned to hear more about our summer blogging plans and the next direction we’re going in (hint: it’s not over yet)!!